Content/Copywriting

Lily of Ted Traum Institute

In February 2017, Lily of WorldBioHazTec wanted me to write a short introduction to a new newsletter she was going to send out via an email blast. Her main company, an international certifier-cum-trainer of biocontainment laboratories, had set up a sub-branch named Ted Traum Institute. The new institute would conduct courses in biosafety and lab operations, and wanted a newsletter to promote itself to its existing clientpool.

Lily wanted "short but powerful statements introducing Ted Traum Insitute".
Based on her request, I wrote the short introduction below for Ted Traum.


"Founded in 2016, Ted Traum Institute (TTI) is the new training arm of World BioHazTec.
As a forerunner in the biocontainment engineering field, its mission is to make a difference in enhancing the safety standards of, and certify biocontainment laboratories (around the world).

In line with its mission, TTI equips biocontainment laboratories with world-class safety and operational standards through a wide range of quality courses. Established speakers such as founding owners Mr. Theodore Traum and Mr. Juan Osorio; and Dr. Lee Kien Wah will share their expertise on the various aspects of biocontainment engineering.

TTI’s vision: to be your most preferred workplace learning safety partner."

-------------------------------------------------end of Lily's-------------------------------------------------

Danny aka Mr Wood Varnish, Interior Designer

Right after the project that Gary asked me to do, his pal Danny approached me asking if I would help shape the articles on his blog to perfection. Danny is an interior designer who has set up a blog to introduce and advertise his interior designing services to clients. I agreed to do the project at $40 per article - they were quite short but rather in need of rewriting as they were spattered with grammar errors.

What makes a blog entry an effective one, particularly if its purpose is to introduce the services of a business?

One main criterion is the article's brevity - it's ability to inform the reader with clear and succinct language in as few words as possible. Think of it as writing a summary: you would want to achieve the maximum info conveyed with minimal words. Businesses like Danny's are more focused on, well, doing business than language's perfection. They set up blogs and websites advertising their services with brief wording. However, they are usually fraught with grammar errors, and that's when these business owners hire my services to help them edit out these errors and shape the articles to perfection.

Below is my project with Danny. Enjoy!

ARTICLE ONE -
10 Year Old Apartment Made to Shine

Once, a client moved into a 10 year old apartment with his family. On seeing the floor, he was shocked beyond words. This is what he told us: “On moving in, Danny, we saw the marble floor full of scratches, dark stains and terribly dulled in color. We didn’t know how to begin cleaning!”
Thus, coming to the rescue, Mr Wood Varnish (that’s my firm la) has the following services to offer:
·         Marble polishing,
·         Compressed marble floor polishing,
·         Marble tiles restoring shine
·         Floor waxing
·         Marble floor sealant coating, prevention against staining.
After Mr Wood Varnish cleaned their apartment floors for them, the family was simply delighted!
(The result? Look at the shiny photo above!)
Visit www.mrwoodvarnish.com for more information.
Simply contact us @ 9631 9008 to make your Floor Shine happen!
#mrwoodvarnish #compressedmarble #terazzofloor #marblepolish #marblepolishing
---------------------------------------------------------------------------------------------------------


ARTICLE 2


Fabulous Touchup Parquet Wood Floor & Creative Flooring Work
A shows a stained parquet floor. B shows flooring damaged by water.
Our remedies include sanding the floor and polishing using a professional sander machine, and then applying new flooring varnish for a deep layer of protection coating.
Visit www.mrwoodvarnish.com for more information.
Call / Whatsapp us @ 9631 9008 / 8688 9008 to shape up your floor into a shining sheen today!
#mrwoodvarnish #parquetpolishing #woodflooring #flooring #parquetflooring #floorsanding #floorcleaning
---------------------------------------------------------------------------------------------------------

ARTICLE 3

Accidental wear and tear sometimes poses major challenges
for new tenants, and landlords alike. Why is that so?
When old tenants move, they hand their apartments back to the landlords. When new tenants lease these “used” apartments, they are usually shocked to find these common defects, listed below:
1.      Wear and tear on wood parquet flooring
2.      Deep scratches on wood parquet flooring
3.      Scuff marks, stains, cracks, dents, gaps, discolouration of the parquet floor
4.      Wine or dirty stains on marble floor
5.      Dullness or hazy surface on marble floor, bathroom floor


Simply said, the photo below “Before and After” shows you the extraordinarily different effects after we have cleaned up the floors:




Do you like it? The Stains are GONE!!!
Hence, leave your flooring worries to us, and go have a
Simply visit https://www.mrwoodvarnish.com for more information.
OR contact us @ 9631 9008 to make your Floor Shine happen!
#mrwoodvarnish #parquetfloor #parquetpolishing #marblefloor #marblepolishing

---------------------------------------------------------------------------------------------------------

ARTICLE 4
DO NOT WORRY WHEN FLOODING HAPPENS.
The main question is: how will you respond? It takes a professional to properly advise you, the “stranded client” on Flood Recovery Methods after flooding occurs.
Do not panic! You should always remember the three steps below when flooding happens:
1)      Use dry cloths to dry up the flooring immediately.
2)      Turn on all fans to air the space so moisture evaporates faster.
3)      Call Mr Wood Varnish @ 96319008/86889008 for immediate appointment for an onsite assessment.
This is necessary as your floors will damage more if the moisture is not properly cleaned up.

Depending on how long your floor has been soaked, there are two methods of Flood Recovery:
1)      Less than 4 hours – after 2 to 4 weeks, dependent on wood thickness, width and type, your floor may incur blackening or darkening of edges/joints between pieces, tenting up or wavy, or sound hollow. These are some of the symptoms you should watch out for. (Recovery Method red post – Part II)

2)      More than 4 hours – after 2 to 4 weeks, severe warping or cupping occurs. Basically the degree of flood damage has taken a severe turn and become very pronounced. This is seen only weeks later. (Recovery Method ref post – Part II)
Kindly visit our website www.mrwoodvarnish.com OR
contact us @ 9631 9008 to make an immediate appointment for Flood Recovery!
#mrwoodvarnish #parquetfloor #parquetpolishing #marblefloor #marblepolishing

---------------------------------------------------------------------------------------------------------

ARTICLE 5
Welcome back! Today, Mr Wood Varnish wants to talk about ---

SUPERSHINE!
What IS Supershine?

The key word here, is SHINY MARBLE TILES. That’s right. Shiny Marble Tiles.

As with parquet floors and anything else, marble tiling gets stained and dulled over time.

This is due to accumulation of soap suds and detergent stains over time.
Imagine after a shower, what happens? You have to clean the marble tiling on your sink or else the leftover soap suds sink in and damage the tiling over time.

It is important to note that due to the severe deterioration, some marble surfaces can be beyond restoration.

However, this is where Mr Wood Varnish comes to your assistance!

We can restore your marble surfaces with proper grinding, polishing and treatment to regain shiny looks.

Our services offered:

·         Bathroom tiles polishing
·         Marble grinding
·         Wall tiles polishing
·         Vanity marble top polishing
·         And more!

Kindly visit our website www.mrwoodvarnish.com OR
contact us @ 9631 9008 to make an immediate appointment for Marble Tiles Polishing!
#mrwoodvarnish #parquetfloor #parquetpolishing #marblefloor #marblepolishing

---------------------------------------end of mrwoodvarnish----------------------------------------------


The Prelude:

In November 2016, I was tasked by Gary to write up 10 articles for a website that will feature infostatistics and articles on Singapore. Gary, a real estate agent in his early thirties, had this dream about setting up this website promoting Singapore to potential real estate clients from Jakarta. 

As such, I took on his ambition and helped him create the articles 



Article One: "Understanding Singapore"



Let’s begin by understanding the demographics in Singapore.
This tiny island of 719.1 km² is one of the world’s busiest port and an important gateway between the Western Countries and China.
Singaporeans are bilingual- they are fluent in English and one other mother tongue language of their ethnic group or choice (usually Mandarin).


Ethnicity
Four major ethnic groups make up the ethnicity of Singapore. They are the Chinese, Malays, Indians and Eurasians. A minority number of other races add to the vibrant, melting-pot culture of this tiny dot island so important to the world.




Faiths & Religions
Singaporeans, being 74% Chinese, are majorly Buddhists. Quite a number are also Christians, especially today’s English speaking youth. Below is a pie chart of Singapore’s religions:


Other Important Statistics:
Now that you’ve gotten a glimpse of the population’s demographics, it’s time to move on to other important statistics. 


At a glance, this chart summarizes the important statistics of Singapore you need to know:




1)     In summary, the statistics chart shows significantly, Singapore’s prominent standing as a safe and secure nation in the world. It is also one of the busiest ports, and an important getaway and linkway between the West and the East (China). Singaporeans are brought up in a bilingual education system – hence they are competent in both English the world’s language, and one other mother tongue of their choice.
The standard of living in Singapore is one of the highest in the world (3rd most competitive in the world (EIU)), notwithstanding South East Asia (SEA). As such, the cost of living is proportionally higher, too. Singapore has a well-earned reputation for exemplary cleanliness, healthcare and public safety. Imported goods, particularly food can be expensive.

However, offsetting these higher expenses would perhaps be the cultural diversity and richness Singapore has to offer. As one expatriate friend from Nepal who grew up in the United States put it, “You can find 10 different accents within any given area in Singapore.”

This is also one of the few places where different ethnic groups co-exist in harmony, equally and without prejudice for one another. As such, despite the higher expenses, it can be particularly rewarding both culturally and spiritually for you to bring your child here.


-----------------------------------------------------------------------------------------------------------------------

Article 2: Understanding Singapore By Region and Favorite Hotspots



In this article, we will look at two main aspects:

1)    Understanding Singapore By Region
2)    Indonesians’ Favourite Hotspots in Singapore


1.      Understanding Singapore By Region

Singapore’s mainland is almost diamond-shaped, divided into 5 different districts:
Central, West, North-East, North and East:


Below, the detailed map of Singapore, numbered by Districts:


Being 14 miles high, by 35 wide, Singapore is a compact, tiny country, tiniest dot on the world’s atlas. Throughout the last 40 years, land reclamation projects have contributed over a significant 50 square miles to the total land area now standing at 719.1 km²!
Going on, Singapore can also be divided into three distinct regions: Core Central, Rest of Central and Outside Central, as shown below: (kindly refer to Singapore’s Map for a detailed understanding of districts).



What does this mean for you, the aspiring tourist, soon to turn expatriate and perhaps Permanent Resident?


2)    Indonesians’ Favorite Hotspots

Most of the hotspot areas favourited and frequented by Indonesians are around Districts 9, 10 and 11.  As follows:

District 9 – Orchard and River Valley areas.
District 10Bukit Timah, Holland Village (another favourite expatriate area) and Tanglin
District 11 – the Novena and Thomson estates.

What would you find in Districts 9 to 11? In a nutshell, great shopping, good food (Singapore is Asia’s food galore), lots of private hospitals providing top-notch healthcare, and the classier private residences owned by expatriates. There, you may find all sorts of nationalities being your neighbours and friends, from Asians to Caucasians! That’s how “in a nutshell” Singapore is.

For District 9 – Orchard is Singapore’s busiest and main shopping district. It is one of the busiest shopping districts in the world for such a tiny island as Singapore! There, we have the high-class malls like Ion Orchard, Mandarin Gallery, The Heeren, Ngee Ann City and many more. The youngsters usually shop at Cineleisure Orchard or Far East Plaza.

Districts 10 and 11 boast some of Singapore’s best private hospitals to ensure the best healthcare is available – quite literally – at your doorstep. While you may find public hospitals such as KK Women’s and Children’s Hospital and Tan Tock Seng Hospital there, the chart below shows you the private hospitals that provide just as succinctly for your healthcare needs:


Do take note that the majority of private hospitals listed here are around Districts 9 to 11.

What about housing? Quite a large number of (wealthy) Indonesians may be found residing at the Ardmore Park Condos, the Orchard Residences (located above Ion Orchard), and Yong An Park Condos.

Say you decide to choose residency at Orchard Residences. It is a 56-storey, 218 m (715 ft), high-rise residential condominium towering above Ion Orchard. It is also, very easily, the highest building around the Orchard shopping district. Stand aloft any of the condo units in there, and you have a grand overview of the Orchard shopping district, besides of course, easy access to everything grand and good in Orchard.

In and of itself, Districts 9 to 11 provide everything world class for you and your children staying here. It is also an extremely safe haven for shopping and relaxing – you get to meet many more nationalities staying at these districts than any others in Singapore, reason being, well, it IS Singapore’s busiest shopping and high-class districts after all.


Then, if you’d care to explore, Novena boasts yet another smaller, but no less distinct, shopping district with its array of malls such as United Square, Square 2, and so on. It is also home to Novena Medical Centre and Thomson Medical Centre and quite conveniently, Tan Tock Seng public hospital.


---------------------------------------------end of Gary's-------------------------------------------------------


No comments:

Post a Comment